Nexus between Technological Tools of Public Relations and Public Library Services in South-West, Nigeria

Abstract

In this study, the researchers investigated Nexus between Technological Tools of Public Relations and Public Library Services in South-West, Nigeria. The study has two hypotheses. The study adopted a correlation research design which used the simple and multiple linear methods. The population of the study is 144. These are professional and para-professional staff in public libraries in the six states of South West, Nigeria.  The researchers involved the whole population as sample by using the census sampling techniques. The instruments (rating scales) was used to collect data in this study. The t-test of simple linear correlation was used to test hypotheses at 0.05 level of significance. Among the findings of the study are that; there is a moderate, positive and significant relationship between, electronic tools and public library services. There is a low, positive and significant relationship between social media tools and public library services. Based on the findings, the researchers recommended among others that the library management should ensure that all the public relation tools identified in this study should be applied in public libraries to enhance service delivery. The study concluded among others that, technological tools of public relation such as social media & electronic media are significantly related to effective public libraries services in South-West, Nigeria